MANAGEMENT OF THE COMMUNICATION
Effective and efficient communication is one of the vital implements in management. If you are into managing your organization effectively and efficiently, your communication must also be at par, as you are into managing your organization. Once the communication is effective and has no escapism and loopholes but to be positively result oriented, once the results are positively oriented, you on the right path of reaching your aim and achieving your set target and mission within the stipulated time frame.
Kindly make note that major part of our active hours are spent in communication, it could be oral, written, reading, listening etc. The best of communication originates from the best of listener (my personal observation). It is also necessarily to be noted that effective communication is of utmost important in every aspect of life. Therefore it will not be out of place to reiterate that the communication is the capacity coupled with capability of an individual in expressing and conveying the ideas, feelings, suggestions, opinions etc. to another individual or individuals to evolve a desired response. In business quite often, the mere act of sending messages, memorandum, letters, holding discussions or delivering a speech etc is considered to constitute a communication. All said and done an effective communication is brought about only if it evokes the desired response from the recipients.” Passing on the bucks” should not at all to be encouraged in communication- it is too easy a job any one and every one can do. Convey exactly what you expect the receiver of the communication to understand, comply with and perform. If this is not contained and conveyed in the communication it is very clear that the effectiveness in communication of the sender is poor/low.
Make your expression in communication sensible, understandable and graspable by the receiver. To make this work this way the individual ability, clear thinking and skill in expression are very important. In organizational communication there has to be a properly devised system in all forms of communications. Be it individual communication or organizational communication both are vital and interrelated. It will be very important to note, observations of almost of the problems in human relations will by and large reveal communication flaws and failures, it could be organizational, personal or a combination of both.
In the present scenario, business environment is changing day by day. The average working day becoming longer and people are in the move than ever before as business is competing in a global market place. It will not be wrong to mention that work has become an activity than a mere WORK IN A PLACE. You find people keep working in flights, trains, and hotel rooms and even at home. People are in contact with business world while traveling. Outsourcing is becoming more common in business more so in corporate services. Employees, customers, outside vendors etc are forming virtual corporations to complete projects within the assigned time. Consumers too are turning for technology as never before and are in the look out for convenience and comforts within their working and living place with remote and on line access. Bank accounts, voice messaging SMS, mobile contacts, access to on line shopping etc has become a matter of routine in everyday living with a view to gain time to use in their personal lives. With the fast changes continues to take place in the economy and business scenario, wireless based communications such as mobile phones, internet, on line services etc has now become a necessity and priority to cope up with the competitive trend all around. What’s behind all these developments and growth? COMMUNICATION. These are all as a result of the innovative development in communication and also of its importance in changing business patterns, which is necessarily and imperative to be put in application in business environment and living pattern.
In any business organization, effective communication serves several purposes and yield good benefits in numerous ways. It facilitates proper exchange of ideas, information as well as coincidence of minds. It plays a vital role in planning which needs lots of inputs like facts and figures, which is based on effective communication. It also plays a pivotal role in decision-making, organizational control, development and maintain of human relations and its high morale. Communication also plays an immense role in striving for excellence, creativity, sense of identity and responsibility leading to the desired functions.
Therefore it is essential on the part of the organizational management to own its responsibility of its shortcomings and eliminate the shortcomings and implement the communication system appropriate and adaptable to the circumstances, apart from understanding that the communication is the prime source of planning, implementing and keeping up the desired requirements of various projects and programmes for organizational development and growth.
“EFFECTIVE AND EFFICIENT COMMUNICATION IS FIRST AND REST ALL COMES NEXT.”
J.KANNAN
