Friday, April 03, 2009

Phook Theory-A Management Theory........

"PHOOK THEORY":A Very I(nteresting& Effective Management Theory)- Came out of IAF Brain!! two decades ago.

Dear Friends

The attached story was written in a light hearted manner. It is based on a real life experience and was first published by a news paper (I think it was The Tribune) as a middle article in 1990. But for the 'middle' format, I had to reduce it to 600 words, and so I had to remove even some essential details.
The response was overwhelming. Therefore, I converted it into a sort of a management case study entitled,

"The ego-pressure theory of management"

And that was published in a management journal. After that it appeared in several forms. But all that happened many years ago. Upon reading one of its versions, I find that the thought underlying this 'theory' is relevant even today. I have taken the liberty of picking it out of my 'recycle bin'
Please open the attachment if you have about ten minutes to spare.
Regards,
Surjit


This hypothesis was enunciated by my brother, AVM Manjit Singh

THE PHOOK THEORY

Surjit

The literal meaning of the Punjabi word, ˜phook" is air pressure. Metaphorically, it is used to describe an ego-state. Thus, if someone is hogging a lot of ˜phook, he is gassed or brash.


The year, 1988. Location : No 3 Base Repair Depot (BRD),IAF, Chandigarh
The little man who sat as the Air Officer Commanding (AOC) of the BRD was my brother. Our father found him bone lazy, incapable doing any strenuous work. But I suspect he was clever. The Air Force chose to overlook his sloth and let him rise. Now, having completed his course at the National Defense College , it was clear that he was going places. I had gone to the BRD to learn the rudiments of command.

As I entered, the two officers who were sitting in the office took leave of him. He sat there, completely relaxed. There was no paper in the two trays marked IN and: OUT The customary Pending bin was conspicuous by its absence. The walls of the large office were bare. No bar charts, no performance curves. On the table, there was a small hand written paper, which my brother permitted me to see. It said,

I hate work. Even if some one else does it.

It was clear as crystal that my dear brother had not changed. I asked him how he managed such a large outfit. And he said, Come, I will show you And we set off for a darshan of the unit. Wherever we went, people rushed to greet him. He had a word or two to say to every one. In most cases, he let his officers speak. He would then say just a sentence or two, and then move on. But I noticed that his tone was different each time. At one workstation, we saw a tall officer, who had a lot of charts and diagrams, and he gave us a detailed account of his achievements. The curve showed that the output of his shop had tripled since he took over. He was keen to give a lecture to the other officers of the BRD on the management techniques he had employed to achieve those results. My brother gave a cold look to him and said, Yes. You can do that. But first you must improve the quality of your stuff. That gyro-stabilizer which failed in the flight test last month was overhauled here. Right? If the pilot was not alert, you would have his blood on your hands!

Jesus! That six foot tall engineer suddenly looked like a pygmy, and his rose colored cheeks turned yellow, drained of blood, in less than a second!

We next went to another shop. The officer in-charge greeted us. But while he was speaking, my brother's eyes were elsewhere. He noticed that a junior officer had hidden himself behind a chopper. As soon as the briefing was over, he went that way, and called that man out. He gave the meek man a light hug and asked about his ailing wife. The poor soul, who was obviously commissioned from the ranks mumbled something about the shortfall in his production, but the AOC was not interested in those details... The boss told him that he was one of the best officers in the unit and ended by saying, I saw your son playing basket ball yesterday. I think he has a lot of potential. When we left, he clicked his heels and produced one of the smartest salutes I have ever seen.

All through the visit, I observed that my brother was less interested in technology and output and more concerned about the officers and technicians he met. He knew an amazing number of names, and seemed to know all about their specific hopes and aspirations.

When we returned, I asked him what his job, as the Commander. He thought for a while and then he shared his Phook Theory with me. It was like Socrates talking to Plato and I find it more appropriate to recount the dialog verbatim. He taught by asking questions, and I sat like a little child answering as best as I could.

When you are driving a vehicle, what happens if the tire pressure is low?
The acceleration drops, steering becomes hard and the fuel consumption goes up

Right. You must inflate the wheels. Now what happens if the pressure is too high?

The ride becomes bumpy, steering wobbles and an odd tire may burst
Correct. You must immediately pull up to a service station and do the needfulâ

After a sip of the juice which had arrived, he said, This unit is like a vehicle. I am on the driver seat. These officers are the wheelsâ of the vehicle. I have only two jobs, one to steer in the correct direction and two, to ensure that the phook level of all my officers is correct, always and every time. So when I see some one down and out, I boost his spirit and if I find some one bumpy, And to show what he did, he filled air in his cheeks and made a hissing sound, Phusshh

Through my mind's eye, I saw that meek officer hiding behind a chopper get a hug and a tall management a˜guru cut to size. Like a little child, I asked him,But, pray, how do you find whom to pump and whom to deflate?

Ah, well! That is what management is all about! There was another pause, but after that, he became serious. He gave me the most profound lesson of that morning, That is not difficult. One learns it through experience. The tough part is to keep my own phook at the right level. I must not lose my equanimity, no matter what happens. And that is not always easy

Just when I thought the lesson was over, he asked, what is more important, technology or people?
I looked askance, and said, You tell?

His answer was unusual. He said, Technology is for the middle level officers. At my level, it is my colleagues.

His parting words to me were the most profound. He said,

Management is all about people. If you do not like people, do not manage. Engineering has many branches, mechanical, electronics, chemical, aerospace and so on, but the one which is needed for my job is different. It is called, Human Engineering

Armed with the ˜phook theoryI assumed command of the famous ˜Five-O-Nine Army Base Workshop in Agra , in 1989. And immediately, I discovered the problem associated with maintaining my own phook in check. The star plate on the car; the traffic coming to a halt to let my car go; a reception at the Agra Club followed by a function organized at Hotel Clark Shiraz by a citizen forum to welcome me had a way of making me to believe that I had arrived. Some sycophants went on to say that no other commandant had been received that way; and that my posting was an event to remember for the land of the Taj Mahal. It needed a great deal of deliberate effort to keep my feet on the ground, The phook theory helped. I jotted it down and kept it on my table, as a guide. I also applied its tenets to my command, and believe you me, it worked!
Encouraged by the results, I shared this management philosophy with my friends The feedback which I received was positive, and so I began to believe that between me and my brother, we had discovered a new management mantra

And then one day, the sky burst and the earth began to rumble.. A very dear friend who had taken these dictums as gospel truth, rang up to say that the theory had failed completely. He said he was in sh.... My enquiries revealed that there was a near mutiny in his unit. I requested a colleague to tell me as many details as he could get and then I sent the case study to the author of the theory for advice.

My dear brother took less than five minutes to respond. In a tersely worded note he wrote,
Tell your friend to check his pressure gauge. He seems to be deflating people who have nothing left in their lungs and pumping those who were already on the verge of bursting!

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